J.P. Morgan acquisition - Brand reposition and strategy

Nutmeg was acquired by the International Consumer Division of J.P. Morgan & Chase. I work at a Vice President designation, leading Brand and Design and its associated design team for the business. I am also responsible for brand strategy and tracking to ensure our content is achieving the right impact.

Brand reposition and guidelines

New website hero images, organic ads and display examples

Email header GIFs

Support article blog image example and Instagram stories to direct traffic to blog

Blog and support article new brand image strategy

Tax year end ATL Campaign - OOH and digital display

Investment savings account video - Part of the product video strategy

Excerpts from one of the downloadable pdf guides

Instagram page redesign + strategy

Nutmeg investor update video series

Personal specialisation interview explaining brand design

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