About

I’m a senior brand design leader with 14+ years of experience shaping high-impact brands across print, digital, motion, and customer experience, with work delivered and showcased across four continents. I’ve held leadership roles at J.P. Morgan Personal Investing, Nutmeg, WorldRemit, and also worked with multiple global brands throughout my career. Currently, I’m Vice President - Marketing and Brand Design Lead at J.P. Morgan Personal Investing, where I define creative vision, art direction, and brand expression across large-scale marketing ecosystems across the spectrum. I partner closely with senior stakeholders to translate business and brand strategy into distinctive, meaningful creative systems, while building and managing multidisciplinary teams that deliver consistently at scale. As Design Manager at WorldRemit, I led global creative output and spearheaded the company’s 2018 rebrand, establishing a clear creative direction and embedding a strong design culture across international markets. Earlier roles at Harvard / Chime Group saw me delivering high-visibility, concept-led creative for global brands including Cisco, Fujitsu, Huawei, Sky, Ricoh, Dun & Bradstreet, and F5. I’ve also worked extensively with the Lyca Group, contributing to Lycamobile’s “Most Popular Website of the Year” award for two consecutive years and delivering large-scale brand campaigns featured at Wembley Stadium, Heathrow, and Gatwick airports. My work sits at the intersection of brand strategy, psychology, and creative execution — translating complex business goals into clear, distinctive, and emotionally resonant visual systems. I’m passionate about building strong teams, raising creative standards, and using design as a strategic growth driver — not just a visual layer.