About

I like to call myself an innovative asset synergising the ideas of psychology and the creation of meaning, specialising in print, digital and rich media design. Equipped with 13+ years of experience providing award winning creatives advertised across 4 continents and an MA in Communication Design (certified by University of Arts, London) I have been helping businesses strengthen the connection with their audiences by translating brand strategies / marketing messages into clear, effective, unique and meaningful visual assets. I am currently the Head of Brand Design at Nutmeg while working at a Vice President level for J.P.Morgan Chase & Co, in London where I am responsible for the brand and design strategy, creative direction and success of high visibility branding elements and projects, while managing and growing a team of designers that help define the look and feel of our vast marketing channels. In my previous role as the Design Manager for WorldRemit I was responsible for the direction and supervision of the company's creative output across the globe, along with managing the design team while implementing the creative strategy and a design culture across the brand. I also spearheaded the company's rebrand in 2018 which took the brand to new heights. Prior to that I worked at Harvard and the Chime Specialist Group, where I was responsible for conceptualising, art directing and creating high end - maximum exposure creatives which include bespoke creative content for both companies with their vast and varied high profile client base (Cisco, Fujitsu, Huawei, Dun and Bradstreet, Sky, Ricoh, F5, etc.) I have also worked with the LycaGroup, where I helped facilitate Lycamobile (the group's largest asset) to win the Most Popular Website of the Year award for 2 consecutive years which were largely focused on design and user experience. A significant asset created for the Lycaremit brand was advertised to 60,000+ people in Wembley Stadium during the event of the Indian Prime Minister's visit to the UK. I was also responsible for designing HD adverts which are currently displayed at screens throughout Heathrow and Gatwick airports. I have also previously worked at companies such as OgilvyOne (Philips Sound and Nescafe), The Stage Media Company and Openmind in the UK.